The worth of a Shakespearean tale, Red Bull's owner Dietrich Mateschitz dies of Pancreatic Cancer...
My mom always told me: Son Stop drinking Energy Drinks... they are bad for you and give you cancer! I have never really believed it... until now at least!
If the MULTI-BILLIONAIRE owner of Red Bull, that once claimed to drink dozens of cans a day, died of PANCREATIC CANCER... who am I to test my odds?
Just 7% of people with pancreatic cancer are alive after five years. The pancreatic cancer survival rate after ten years is less than 2%. Yet among these dismal statistics is a faint glimmer of hope.
OFFICIALLY TODAY I STOPPED DRINKING ENERGY DRINKS FOR LIFE!
Dietrich Mateschitz is an Austrian billionaire businessman and the co-owner of the canned energy drink brand 'Red Bull.' The idea of launching an energy drink in the European market hit his mind during a business trip. Mateschitz liked the taste of a Thai drink, which eventually became the formula for 'Red Bull.' He co-founded the company in collaboration with the owner of the Thai drink brand. 'Red Bull' turned out to be a cult in the market and subsequently expanded to the international market as well. On behalf of 'Red Bull,' Mateschitz has owned several sports teams and a few media outlets. However, 'Red Bull' has been dragged into legal issues several times in the past. Additionally, Mateschitz’s political views, which he exerts to influence other non-business areas, have made his company and other ventures face repercussions. Mateschitz is now one of the 100 richest people in the world.
Mateschitz was born on May 20, 1944, in Sankt Marein im Mürztal, Styria, Austria, into a Croatian family. He took 10 years to get a marketing degree from the 'Hochschule für Welthandel' (now 'Vienna University of Economics and Business').
Mateschitz's first job was at 'Unilever,' where he marketed detergents. He then moved to 'Blendax,' the German cosmetics company, which is now owned by 'Procter & Gamble.' Mateschitz’s job involved marketing of the 'Blendax' brand of toothpaste, for which he had to travel frequently. On one such business trip, to Thailand, he discovered a Thai syrupy energy-boosting drink named 'Krating Daeng,' which cured his jet lag.
Mateschitz liked the taste of the drink and decided to develop his own energy drink. Thus, he approached the owner of the Thai drink brand, Chaleo Yoovidhya, suggesting a partnership. They sealed a deal to share 49 percent of the company’s share each, while the remaining 2 percent was supposed to be given to Yoovidhya’s son.
Mateschitz thus launched his version of the canned energy-boosting drink, which is now widely popular as 'Red Bull.' However, in its formative years, there was no existing market for energy drinks. Mateschitz tapped the opportunity to launch a one-of-a-kind product.
Mateschitz; Yoovidhya; and Yoovidhya’s eldest son, Chalerm Yoovidhya, founded 'Red Bull GmbH' in 1984.
The berry-flavored 'Red Bull' finally hit the European market (launched in Austria) in 1987 and turned out to be a hit. The original 'Red Bull' mix was sweeter than the modern version, but the base combination has been the same, containing taurine and caffeine.
Soon, other companies started manufacturing similar drinks. However, instead of being threatened by that, Mateschitz was motivated. Subsequently, 'Red Bull' became a world leader in the energy drink market. 'Red Bull’ primarily earned profits from Japan and India.
Being a pilot and extreme-sports enthusiast himself, Mateschitz heavily marketed 'Red Bull' among extreme sports enthusiasts, which goes perfectly with its tagline. He wanted to create a cult following to promote the drink. Back then, social-media platforms were yet to be introduced. Thus, Mateschitz found out popular university students and paid them to throw parties in unusual locations.
Mateschitz supplied the students with enough 'Red Bull' cans to tie on the tops of their cars when they went back to university. The trend turned 'Red Bull' into a popular drink that was served in nightclubs.
'Red Bull' previously sponsored and owned over 60 percent of the 'Sauber Formula One' motor racing team but ended its contract with ‘Sauber’ at the end of 2001.
In November 2004, 'Ford' sold the 'Jaguar Racing Formula One' team to Mateschitz. The team was renamed 'Red Bull Racing' and won the 'Formula One World Constructors' Championship' and the ‘Drivers' Championship' for 4 consecutive years, from 2010.
In late 2004, Mateschitz bought the former 'Formula One' Austrian 'Grand Prix' host, the 'A1-Ring' racing circuit, and renamed it the 'Red Bull Ring.' The circuit re-opened in May 2011 to host the 2011 'Deutsche Tourenwagen Masters' season. Even though Mateschitz had announced he would not return to the 'Formula One' program, 'Red Bull' notified the 'Fédération Internationale de l'Automobile' on December 2012 that they would like to host a 'Grand Prix.'
In April 2005, Mateschitz bought the Austrian football club 'SV Austria Salzburg.' Then, in September, he collaborated with former 'Formula One' driver Gerhard Berger to purchase the Italian-registered 'Minardi' team from Australian millionaire and airline magnate 'Paul Stoddart' and renamed it 'Scuderia Toro Rosso' (''Toro Rosso'' means ''Red Bull'' in Italian).
In March 2006, Mateschitz bought the American club 'MetroStars.' Both 'SV Austria Salzburg' and 'MetroStars' were subsequently renamed the 'Red Bull Salzburg' and the 'New York Red Bulls,' respectively. In 2007, 'Red Bull' founded 'Red Bull Brasil,' a Campinas, Brazil-based football team.
In 2008, ‘Red Bull’ founded 'Red Bull Ghana,' a professional football club and academy. It was abolished in 2014. In May 2009, Mateschitz founded the German football club 'RB Leipzig.'
From 2006 to 2011, Mateschitz owned 'Team Red Bull,' which competed in the 'NASCAR Sprint Cup Series' and the 'K&N Pro Series East.' He is the owner of the German ice-hockey club 'EHC München,' known as the 'Red Bull München' since 2012.
In 2007, 'Red Bull Records' was launched. It was headed by a former vice president of 'Atlantic Records.' The most well-known group signed under the label has been the electronic-rock band 'Awolnation.' 'Red Bull' also owns a music academy, which has produced artists and bands such as 'Flying Lotus,' Hudson Mohawke, and Tokimonsta.
Mateschitz owns 'Servus TV,' an Austria-based channel managed by the 'Red Bull Media House.'
Mateschitz also owned one of Austria's top society magazines, 'Seitenblicke.' He, however, avoids the celebrity circuit and watches 'Formula One' races on TV instead. He has announced the launch of a German-language news site called 'Nä her an die Wahrheit,' meaning "Closer to the Truth,’’ which would support right-wing news.
Legal Issues
Mateschitz had to pull 'Red Bull' out from the German markets after authorities found traces of cocaine in the drink. The company, however, agreed to use coca leaves, but only as a flavoring agent, that too after removing the cocaine alkaloid.
Germany’s 'Federal Institute for Risk Assessment' concluded that the amount of cocaine in 'Red Bull' posed no serious health hazard.
Among several cases of 'Red Bull'-induced hospitalizations, there was a case of a 16-year-old girl who had died in Mexico after consuming the drink. Then, a woman reportedly lost her eye-sight after drinking 28 cans of the drink every day.
A Korean student, Jyong Chul Lee, at 'Cape Breton University' in Nova Scotia, was restricted after having a brawl in the cafeteria. The reports suggested that he was suffering from caffeine intoxication after consuming almost 500–600mg of caffeine a day, which resulted from 'Red Bull;' and hence had an emotional outburst.
In 2013, a lawsuit was filed against 'Red Bull' for false advertising, citing that the tagline “Red Bull gives you wings” was misleading. 'Red Bull' settled the case with a compensation of US$13 million forwarded to its American consumers and additionally offered US$10–15 million worth of 'Red Bull' products.
Mateschitz's personal views, too, have caused losses to 'Red Bull.' Several musicians and German music venues once boycotted its music academy event. Many high-profile potential interviewees have publicly refused to appear on 'Servus TV' shows due to the participation of staunch extremists.
Family & Personal Life
Mateschitz’s parents were primary school teachers. They separated when he was young. Mateschitz left his family when he was a teenager.
Mateschitzz lives in Fuschl am See, Austria, and owns Laucala Island in Fiji, which he had bought from the 'Forbes' family.
In 2013, Mateschitz bought a custom-made extreme submarine named 'DeepFlight Super Falcon.' It was meant for his guests at his Laucala Island resort. He is a licensed pilot and owns a private jet airport and hangar, exclusively for his collection of old planes, including the 'Falcon 900,' 'Piper Super Cub' jets, and the last-ever 'Douglas DC-6B' to have been manufactured. His collection of old planes is called the 'Flying Bulls.’ Besides the Douglas DC- 6B, his collection also consists of the North American ‘B-25J Mitchell,’ the ‘Lockheed P-38 Lightning,’ and more.
Mateschitz has not married but has a son named Marc was born in 1992, from a 2-year relationship with a former ski instructor named Anita.
Mateschitz is currently in a relationship with Marion Feichtner.
He is the co-founder of the 'Wings for Life foundation' that supports spinal cord research. Since 2014, the foundation has organized the fund-raising event called 'Wings for Life World Run.' Mateschitz’s former girlfriend, Anita, is the head of the foundation.
Mateschitz sponsors the annual fundraiser 'World Stunt Awards' to benefit his 'Turus Foundation,’ which provides financial aid to injured stunt professionals.
HIS WIFE:
Marion Feichtner is 39 years old, she is the partner of Austrian billionaire and RedBull co-founder Dietrich Mateschitz.
Dietrich holds a pilot's license in addition to owning the Falcon 900 and Piper Super Cub aircraft. It is known that he attended the Vienna University of Economics and Business Administration for a total of ten years before earning his degree.
He is renowned for making large donations to a variety of projects that benefit both society and the individual. The energy drink company's entry into racing, which started in the mid-1990s, was spearheaded by Mateschitz, who owned 49% of the company.
He was employed by Unilever before joining Blendax, a Procter & Gamble-owned German cosmetics company. Dietrich Mateschitz learned about Red Bull's precursor, Krating Daeng while traveling for work.
Krating Daeng was a beverage created by Chaleo Yoovidhya. In conjunction with Sauber, Red Bull made their F1 debut in 1995. By the time the partnership terminated at the end of 2001, Red Bull had increased its ownership to 60%.
Quick Facts About Marion Feichtner
Full Name
Marion Feichtner
Age
39
Partner
Dietrich Mateschitz
Marion Feichtner Age: How Old Is She?
Marion Feichtner is 39 years old as she was born in 1983. She is a longtime partner of Red Bull founder Dietrich Mateschitz.
Dietrich Mateschitz's long time partner Marion Feichtner is 39 years old. ( Source : imago-images )
Her partner Dietrich Mateschitz, on the other hand, is 78 years old. Dietrich was born in Sankt Marein im Murztal, Styria, Germany on May 20, 1994.
His father's family originates in Maribor, while his mother's family is from Styria. Dietrich was raised by parents who were both primary school teachers before they divorced when he was a small kid.
Marion has maintained a low profile and kept her personal information hidden from the media.
Marion Feichtner Net Worth 2022
Marion Feichtner's net worth is around 5 million dollars; she has been running her travel agency in Salzburg, "The Travel Birds."
Her longtime partner Dietrich Mateschitz and two-time motocross world champion Heinz Kinigadner formed the "Wings for Life" charity, which is also located in the same building.
Dietrich Mateschitz is the Austrian billionaire founder and owner of Red Bull. ( Source : news )
By converting an Asian beverage to Western preferences, Mateschitz amassed enormous wealth. According to Forbes, Dietrich had an estimated net worth of $27.4 billion, making him the wealthiest person in the Alpine EU member.
In 2019, Red Bull sold 7.5 billion cans worldwide, providing more than 80% of the world's population with caffeine. Red Bull was first put on the market in 1987 after a Thai energy drink recipe was altered and a marketing strategy was created.
The bubbly, fizzy, sweet beverage, whose flavor is compared to gummy bears, advanced to become the market leader following a challenging market introduction. In 2021, the company had a 7.8 billion euro revenue and sold 9.8 billion Red Bull cans globally.
Marion Feichtner Wikipedia
Marion Feichtner is not listed on the Wikipedia page. She is well-known as the long-time partner of Austrian billionaire businessman Dietrich Mateschitz.
Marion is running her travel agency in Salzburg "The Travel Birds." Her partner Dietrich is listed on the Wikipedia page. He co-founded Red Bull GmbH and owned a 49% stake in the company.
Together with Heinz Kinigadner, he co-founded the foundation Wings for Life, which promotes spinal cord research. To raise money, the charity has hosted the Wings for Life World Run since 2014.
Through commercial sponsorship, Mateschitz's goods are continuously promoted as being related to the physical and psychological qualities required for various extreme sports. Previously, Red Bull was the primary sponsor of the Sauber Formula One racing team and owned more than 60% of it.
Red Bull Racing's Sebastian Vettel helped the team win the 2010 Formula One World Constructors' and Drivers' Championships. In the following three years, 2011, 2012, and 2013, they went on to win both championships, making Vettel and Red Bull Racing four-time world champions.
Dietrich Mateschitz Passed Away After Long Illness
Red Bull owner Dietrich Mateschitz passed away at the age of 78 after a long period of illness. ( Source : edition )
Dietrich Mateschitz, a co-owner of Red Bull, passed away at the age of 78. Mateschitz's demise news was announced by Red Bull racing team representatives at the US Grand Prix in Austin, Texas.
Christian Horner, the team manager for Red Bull, paid tribute to Mateschitz just before Max Verstappen and Sergio Perez entered their vehicles for the U.S. race's qualifying.
Mateschitz rose to fame as the public face of Red Bull, an Austrian-Thai business that claims to have sold approximately 10 billion cans of its caffeine and taurine-based beverage in 172 nations worldwide last year.
Mateschitz created sports, media, real estate, and culinary empire centered on the energy drink in addition to aiding in its global acclaim.
Dietrich Mateschitz Owned Team Red Bull
Dietrich Mateschitz also owned Team Red Bull, which raced in the K&N Pro Series East and the NASCAR Sprint Cup Series from 2006 to 2011.
He purchased the A1-Ring racing facility in late 2004 and changed its name to Red Bull Ring, the previous Formula One Austrian Grand Prix site. In May 2011, the track reopened, and the Deutsche Tourenwagen Masters season featured a round there.
From 2006 through 2011, Mateschitz also owned Team Red Bull, a team that raced in the K&N Pro Series East and the NASCAR Sprint Cup Series. ( Source : nybreaking )
Red Bull revealed in July 2013 that the Austrian Grand Prix would return to the Formula One World Championship in 2014. Mateschitz had his hangar with a collection of vintage aircraft, including the final Douglas DC-6B ever made and formerly owned by Yugoslav Marshal Josip Broz Tito.
Additionally, he supported the Taurus Foundation, which aids injured stunt performers, by sponsoring the World Stunt Awards, an annual fundraiser.
He purchased the American team MetroStars in March 2006 after purchasing the Austrian football team SV Austria Salzburg in April 2005. After his well-known beverage, both clubs were renamed Red Bull Salzburg and New York Red Bulls.
A Brazilian football team called Red Bull Brasil was established by Red Bull in Campinas in 2007. In 2014, the team was promoted to the first level of the So Paulo championship, the nation's most competitive state competition.
Dietrich Mateschitz Has One Son
Dietrich Mateschitz never got married, but he did have a son named Mark Gerhardter with Anita, a former girlfriend who worked as a ski instructor. Later, Dietrich started dating Marion Feichtner.
Dietrich Mateschitz has a son named Mark Gerhardter from his previous relationship with ski-instructor, Anita. ( Source : imago-images )
Mark Mateschitz has been a part of his mother Anita Gerhardter's "Wings for Life" management group since the beginning of 2022.
Prior to leading Mark Mateschitz Beteiligungs GmbH in 2021, Mark Mateschitz had held the position of managing director of Thalheimer Heilwasser GmbH for nearly four years.
A Red Bull empire real estate firm called deaurea is owned by this company to the tune of 34%. Dietrich Mateschitz thought about Mark Mateschitz as a prospective Red Bull successor in 2011. He is still seen as a prospective heir to the corporate empire.
As a way of preparing him for taking over the company, he asserts that shortly after turning 18, his father gave him a half-share in the "Dietrich Mateschitz Verwaltungs OG."
Some FAQs
How old is Marion Feichtner?
Marion Feichtner is 39 years old, she was born on 1983.
Is Marion Feichtner married?
Marion Feichtner isn't married. She has been in a long-term relationship with Dietrich Mateschitz.
What is the net worth of Marion Feichtner?
Marion Feichtner's net worth is under review, however, she is running her own travel agency in Salzburg, "The Travel Birds"
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