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Elbert Hubbard From Wikipedia, the free encyclopedia Jump to navigation Jump to search This article is about the American writer and philosopher. For the American politician, see  Elbert H. Hubbard . Elbert Hubbard Elbert Hubbard Born Elbert Green Hubbard June 19, 1856 Bloomington, Illinois , U.S. Died May 7, 1915 (aged 58) RMS  Lusitania   Atlantic Ocean , off the  Old Head of Kinsale ,  Ireland Occupation Writer, publisher, artist, philosopher Spouse(s) Bertha Crawford Hubbard  (divorced) Alice Moore Hubbard  (1904–1915, their death) Children 5 List [show] Elbert Green Hubbard  (June 19, 1856 – May 7, 1915) was an  American  writer, publisher, artist, and philosopher. Raised in  Hudson, Illinois , he had early success as a traveling salesman for the  Larkin Soap Company . Presently Hubbard is known best as the founder of the  Roycroft  artisan community in  East Aurora, New York , an influential exponent of the  Arts and Crafts Movement . So

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922 by Walter A. Friedman John H. Patterson's sales management techniques built National Cash Register into the dominant force in its industry and had a major impact on the development of modern selling. This excerpt from  Business History Review  looks at one aspect of the Patterson method. John H. Patterson created an intricate system of management to monitor and train company salesman. He gave them scripts to memorize and assigned them territory to cover. He held conventions and thematic sales contests, and pressured salesmen to rid their regions of competition. Patterson sought to create a method of sales management that encompassed all aspects of selling, from the calculation of quotas and commission rates to the motivation of discouraged salesmen. This excerpt looks at one aspect of the Patterson method: the N.C.R. Primer.