IPhone 5: A Dispatch From The Front Lines

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APPLE
IPhone 5: A Dispatch From The Front Lines
businessweek.com
There were only about seven people camped outside Apple’s Fifth Avenue store on Sept. 17, waiting for the Sept. 21 release of the iPhone 5. In a one-hour period no fewer than a dozen journalists visited those seven people. This was the observer effect in full—the act of watching a thing didn’t just change the thing being watched, it was the thing itself.

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